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Nishnabotna Valley REC is a
Touchstone Energy®
Cooperative
Electric
cooperatives across America continue to join
together to "brand" our electricity.
Touchstone Energy® - the power of human
connections is the brand name and theme
chosen for this effort.
Adopting the
Touchstone Energy® brand does not mean
we'll change the way we do business or
change the co-op's name. Being part of the
Touchstone Energy® program means that we use
the power of numbers by associating our
local co-op with a nationwide network of
other electric co-ops under a single brand
identity.
The Touchstone Energy® concept was developed
by a steering committee made up of electric
cooperative personnel from across the
country. The committee spent a year
researching rural electric consumers and
non-consumers. The studies indicated that
electric cooperatives have a strong
connection with their consumers. According
to the research expert, this is the best
foundation one can have to build a brand
identity.
When you see this logo, just remember the
same dedicated people who have brought you
high-quality, dependable electric service
stand behind the Touchstone Energy® brand.
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